Samantha Figueroa brings strategic vision and operational expertise to PERR GROUP INC. and King-Devick Technologies, Inc., where she has played an integral role since its inception. As Chief Operating Officer, she oversees core business functions, drives innovation, and ensures operational excellence across all verticals. With a proven track record in delivering exceptional customer experiences, Ms. Figueroa develops and executes service strategies that enhance satisfaction, build loyalty, and improve operational efficiency.

In addition to her operational leadership, Ms. Figueroa has spearheaded King-Devick’s marketing and media initiatives, securing national exposure through features on The Today Show, NBC Nightly News, USA Today, Fox News, CNN, The New York Times, The Wall Street Journal, Los Angeles Times, Reuters, The Huffington Post, NPR, Sports Illustrated, ESPN, Comcast SportsNet, and more—reaching an audience of over 250 million viewers.

Ms. Figueroa holds a Bachelor of Science degree from the University of Arizona. She is passionate about elevating service standards and continuously improving the customer experience to support the company’s mission and growth.